Star 102.1 is one of the most listened-to radio stations in the Dallas-Fort Worth metroplex, reaching more than 1.2 million listeners weekly. Weekday personalities include Jeremy and Leigh Ann in mornings, Amanda Flores in mid-days, afternoons with Rick O’Bryan and evenings with Ryan Lovett. Core artists include Whitney Houston, Madonna, Taylor Swift, Train, Kelly Clarkson and Phil Collins.

Star 102.1 (KDGE) is an Adult Contemporary-formatted station whose primary listener target is Women 25-54. Star 102.1 reaches consumers in the age of upgrade and in the age of equity. They are homeowners and established consumers, established in their careers and in their lives.

Star 102.1 listeners are making major purchases and investments, and are major purchasers and influencers in auto, home improvement, financial, fashion and home furnishings. Star 102.1 is also uniquely capable of reaching consumers making purchases for others in their household. Trusted Star 102.1 personalities provide influence to this audience via endorsement advertising campaigns.

Star 102.1 stays connected with listeners through on-air and online contesting, on-site promotions, texting and social media (Facebook/Twitter) campaigns.