Radio Advertising Results with iHeartMedia

iHeartMedia’s Dallas radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

Metro VW

On top of drawing the heaviest traffic since our reopening, we sold at least two cars purely from the “ticket with test drive” promotion around Edgefest. We also collected 40 leads at the event, people asking for more information on their own without any gimmicks or come on offers as incentives to be contacted. Right crowd for the right vehicle!

– Eric Schimmels, Metro VW

General Snus

Thanks for everything, we sampled almost a record high. Corporate was very pleased with our numbers. Look forward to doing more events with you down the road.

– David Van Loh, General Snus

Rock God Clothing

You really helped us kick this line into gear! Weezer wearing our product… AWESOME!

– Mike Foster, Rock God Clothing

Carter Blood Care

Client Objective:
Garner attention and donor participation for Carter Blood Care’s annual blood drive efforts.

iHM Solution – “KZPS Lone Star Blood Drive”

iHM executed a week-long blood drive, dedicating on-site live broadcasts at blood donation locations throughout the DFW metroplex
Media Support Included:
- On-Air
- iHeartRadio Streaming
- Event landing page on lonestar925.com
- Social Media
- Station Email Blast Inclusion
Additional Promotion came in the form of custom creative blanketing t-shirts, posters, flyers, and all web destinations – as well as giveaways on site of branded t-shirts, CBC baseball mitt squeeze and more

Results:

+22% Increase in number of donors over year prior
2,808 total donors seen
- That’s potentially 8,424 lives saved!

Dallas Children’s Advocacy Center

Client Objective:
Increase overall awareness of the 501c3 but primarily, DRIVE DONATIONS.

Campaign:

Official charity of Bo & Jim Bash, How the Edge Stole Christmas and Jingle Ball. Utilized access to artists and premiums like VIP tickets to raise donations through an on-line auction.
Heavy three month on-air /on-line branding campaign that with a call to action to donate.

Results:

Over $27,000 raised.
Over 3,000,000 digital impressions with OVER 5,000 clicks.
Over 23,000,000 on air impressions.

Miller High Life

(The event was) Wonderful… There were very few folks that weren’t holding a Miller High Life in hand… And Windell was so on point! The crowd loved him. The Harley winner registered at one of our on premise accounts, which is a big win (for us)… Thanks team for a great event!… and thank you for being a great partner.

– Cara McGarry, MillerCoors Marketing Manager

Client Objective:
Miller High Life partnered with Harley Davidson for their 110th Anniversary to celebrate Vets (thru MHL’s Give Vets a Ticket to the High Life Annual CAUSE program) and award a special Harley Davidson.

iHM Solution – “Give Vets a Ticket to RIDE”
Integrated Program on KEGL-FM, 97.1 the Eagle

Station awarded 97 motorcycle “keys” on-air, online & with an on-premise bar event as qualifiers for the Grand Prize giveaway
Station partnered with local charity motorcycle ride event to create a Vet “experience” where all Vets ride for Free and 50% of all proceeds from the ride go to the IAVA on behalf of the Ride, Miller High Life and HD
The MHL branded Harley Davidson Grand Prize Awarded at end of Ride Finale Event
On-air, Digital and Event Marketing

Results:
Record breaking year for the ride – over 800 bikes! (double last year’s event)

126 Vets took advantage of their “ticket to ride” for free!
1,600 people attended the Grand Finale event where the Harley was awarded – hosted by Wendell (Miller High Life’s “mascot”/delivery guy)
Ride donated $5,000 to IAVA on behalf of Miller High Life