97.1 The Eagle is home to not only the greatest rock music of today and yesterday, but also to the wildly popular Russ Martin Show in afternoon drive. Eagle mornings are hosted by Cindy Scull and Ayo holds down the mid-day shift. More than 775,000 loyal listeners tune to The Eagle every week to experience a brand that mirrors their “lean forward” lifestyles: active, tech savvy and engaged. Eagle artists include Three Days Grace, Breaking Benjamin, Metallica, Green Day, Twenty One Pilots, Kings of Leon and Blink 182.

The Eagle targets Men 25-54, with a median age of 35; prime spending years, with 48% of the audience earning a household income of $75,000+ (Scarborough, Dallas-Ft. Worth, Aug17-Aug18). When you consider the booming economy and healthy business environment of the Dallas-Fort Worth metro, it’s no wonder 97.1 The Eagle’s mix of active rock and alternative rock format is a top choice among DFW listeners and advertisers.

97.1 The Eagle stays connected with listeners through on-air and online contesting, on-site promotions, including huge annual events like Freaker’s Ball and BFD. Engage with 97.1 The Eagle listeners, and they will grow your business.