With some of the most influential talk personalities, up to the minute news, weather, and traffic around the clock, Talk Radio 1190AM, KFXR, is a true resource for its listening audience. Weekdays, Talk Radio 1190AM features the highly acclaimed Russ Martin Show from 7am-11am, financial expert and consumer advocate Rodney Anderson, two-time Radio and Television Broadcasters Hall of Fame inductee Matt Patrick and The Michael Berry Show.

Talk Radio 1190AM targets Adults 35-64. The Talk Radio 1190AM audience is an active listening audience. They are inquisitive and they value differing opinions. This is an actively engaged listener who feels a conversational and emotional connection with the host, a unique attribute that makes advertising on KFXR exponentially more efficient and effective. More of every message is comprehended and endorsements in particular can generate a more immediate response.

With one eye on the present and the other on future of their families, the 1190AM listener is planning for their future. They have a rooting interest in politics as year-round spectator sport. Potentially an empty nester already, they are beginning to look to retirement and are very aware of events that may impact this plan.